Know thy-self, know thy competition, and get it right almost every time.
Know thy-self, not know thy competition, and get it right about half the time.
Not know thy-self, not know thy competition, and get it wrong almost every time

As food is one of the paramount need of humankind, a substantial emphasis has been on optimizing production and marketing agricultural production, especially in India where one-third of the population depends on agriculture for their livelihood. The present-day market is driven by hyper-competition, where there is not enough demand for all supplies of goods and services. “Market Intelligence” is the key to tackle this hyper-competitive environment. Market intelligence is a process of analyzing the specific market to determine strategies such as market opportunity, market penetration strategy, and market development. This process requires tedious analysis to derive some information and intelligence from the market data which is capable of predicting when and where the demand might happen in the near future. Following are some of the information required for commercializing agricultural production along with their remote sensing and GIS solutions:

Figure: Information required for commercialising agriculture¹ along with their remote sensing and GIS solutions

By going through analysis and filtering, decision-makers and stakeholders can refine it enough so that farmers can act on it and understand their options, giving them an opportunity to make forward-looking decisions quickly. At satyukt analytics, we try to put market intelligence in the form of conclusions and recommendations at the upfront with supporting research behind the analysis.

1. http://www.manage.gov.in/studymaterial/MLE-E.pdf